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Businesses can use their Facebook Pages to engage with existing customers, target new customers, and administer customer support. Here is a list of key Facebook terms and what they mean. The Facebook profile is where your information will live. Your name, photo, hometown, workplace, education history, and so on can all be added to your profile.
Your posts will also appear in the newsfeed where your friends can see them. The algorithm is an elusive concept. The algorithm uses dwell time how long you view a post , engagement, page likes, posts, and more to determine the type of content you might like to see.
Over time, the algorithm gets better at determining what content to show you. Text, images, videos, and location are just a few of the types of posts you can share to the newsfeed for your friends to see.
Facebook has a follower option as well. When you add new friends, you automatically follow them and they follow you, too. For individuals who exceed 5, friends on their personal Facebook profiles, people can opt to follow them instead to stay up to date on their posts. Keep in mind, while Facebook automatically follows your friends for you, you can manually unfollow them without unfriending them. Facebook users with similar interests might find it helpful to create a group on the platform.
Only individual users can be added to groups — pages cannot be part of Facebook groups. Admins have a wide range of permissions they can enable or disable to have the group function in a particular way. Businesses use Facebook Pages to create a presence on the social network.
Pages are not individual Facebook users — think of them as profiles for businesses. They can post updates, images, videos, and all the other types of content that profiles can. However, they have an advantage — Facebook Pages have the ability to connect to Facebook for Business and run ad campaigns. With so much community happening on Facebook, individual users and businesses have the option to advertise events.
The events can accept RSVPs, create a guest list, and share the date time, and location of the event. Events can be virtual through a video platform or they can be in person with a physical location. Instead of a direct messaging platform in the native Facebook app, Facebook Messenger exists as a separate application so users can chat one-on-one or in a private group setting.
When using Facebook. Like Instagram stories, Facebook stories are another way individual users and business pages can connect with their friends and followers. Stories are short pieces of content that are visible for just 24 hours. After 24 hours, the stories disappear from the newsfeed. Friend requests will also appear here.
Facebook is powered by an algorithm that is able to learn each user's preferences and interests. Then, the algorithm displays content like images, status updates, and videos posted by friends and businesses that the user might be interested in.
The goal for Facebook is to get users to engage with, consume, and share content. Along with this, Facebook runs advertisements for businesses and these ads are sprinkled in between organic content shared by your friends on the news feed. This is called behavioral targeting. In the past, Facebook used a chronological timeline. This means that the posts on your newsfeed were listed in the order in which they were most recently shared by your friends on the platform.
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